In order to find out what your prospect's needs are, you need to ask questions, and lots of them. One question will lead to another, and another, until you know quite a bit about your prospect. Once you have enough information from them, and you feel that you understand their needs, and how your product will satisfy them, then AND ONLY THEN can you begin to talk to them about your opportunity.
It's easy for people to talk about themselves, and typically, we like to talk about ourselves. We know more about ourselves than anyone else does. And because we're so familiar with ourselves, when someone asks us questions about ourselves, the answers usually roll off our tongue.
This, of course, is only a short list of questions to get the conversation started. There are many other questions that will come up, depending on the unique circumstances of your prospect.
Obviously some questions would not be asked, depending on the answers to other questions you might have asked earlier. Or, you may want to ask it a little differently, depending on what you found out in an earlier question. Your objective is to get an understanding of your prospect's current financial situation, their future plans, goals, concerns, family dynamics, fears, aspirations, skill set, and time available to work another business.
In short, you want to know as much as you can about your prospects in order to achieve two things:
- Find out what obstacles might cause your prospect to hesitate taking advantage of your opportunity, and
- What their specific needs & desires are, so you can customize the benefits of your opportunity around those needs
You MUST convert the benefits of your product into WHAT IT MEANS TO THEM personally. Customize your presentation around THEIR NEEDS, and the information you obtained from the beginning of the call.
Lastly, there really isn't any right or wrong order that you can ask these questions. And whatever you do, don't go down some list of questions one by one. When someone answers one question, it will typically cause a different type of question to come up.... NOT some predetermined order.
In short, think of your prospect as a new friend, who you are learning to get to know. If you are genuinely interested in becoming their friend, and understanding their needs, they will be more than happy to share with you anything you ask. BE SINCERE!
- Did I catch you at a good time?
- Is now a good time to talk?
- Do you have a few minutes right now?
- If I could ________, would you ________?
- If I could show you how ________, are you ready to take advantage of _______ today?
- Where do you want to be 5 years from now?
- Where do you see yourself 5 years from now?
- What does your life look like 5 years from now?
- Do you want to be doing what you're doing now, 5 years from now?
- How different will things look like for you 5 years from now
- Do you have a plan how to get from where you are now to where you want to be 5 years from now?
- What's the perfect life look like for you?
- How's the weather out there?
- How long have you lived where you're at now?
- Do you like where you're living?
- Do you see yourself living there for a long time?
- How many are there in your family?
NOTE: This question will bring up children, if there are any. This is one of the greatest values, so stay focused on this topic, even if children are grown and out of the house. Are they in college? Do they have a successful career? Do they live in town? Married? Grandchildren?
- How much additional money each month would make your situation comfortable?
- How much money a month would you like to make (a different question than above)?
- Are you looking for something to replace your current income, or are you just looking for something to supplement it?
- How soon are you wanting to implement something (meaning a new business)?
- How many hours would you plan to work each week?
- How much more money are you looking for each month, in addition to what you're already making.
- What kind of work are you in?
- Is it what you like to do, or want to do?
- What type of work have you done in the past? Or, Have you always been in this type of work?
- How long have you been at your current job?
- Do you like it? Very important question. If they don’t like it, let them vent for awhile. Ask them “why” they don’t like it. Get them to create a distasteful problem (because you are going to offer a solution later on)
- Do you see yourself doing what you're doing now, 5 years from now?